In recent years, China-Arab economic and trade cooperation has been continuously deepening and developing. The UAE's location at the crossroads of the Belt and Road makes it a natural partner for China on the initiative. The 2024 PCE Yinghe personal care Exhibition · Dubai Station will be held at the Dubai World Trade Center from December 17 to 19 in 2024. The exhibition will start from the demand of buyers in emerging markets of the ‘Belt and Road’, break traditional foreign trade service models, and integrate big data, the internet and exhibition itself. Exhibitors cover new main areas of personal care such as supply chain, brand merchants, and ecological resources, with richer exhibition content and more complete categories.

The exhibition helps to connect and communicate with overseas professional buyers and brands, quality manufacturers and export companies from China, show the latest development trends of personal care products industry, introduce the mainstream new products, which increases the market share of Chinese enterprises, and meets new business partners. It aims to build a high-quality service platform for personal care products industry, including exhibition, trade cooperation, new product release and learning exchange, achieving the integration of the whole industry chain, obtaining the latest procurement information and bidding opportunities, and seeking the healthy development of the industry.